We decided early on that to be a 'conservationist' couldn't just mean following a career as a field biologist or a campaigner. We believe that a passion for conservation can flow through anyone's life, whatever their day-job. We want to inspire today's young people to a long-term belief in the wonder of the natural world, that shapes their dreams and actions however their life turns out. Our Mission: To bring the magic of nature into young people's lives, inspiring a youth movement committed to conservation and to the earth. 

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The first step we took was to develop our programme of school workshops, building a structure and training young conservation professionals from around the world as workshop leaders. We have five core values that define our approach to creating the next generation of conservationists: Diversity, Wonder, Hope, Action and Change. 

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Working with young people from diverse backgrounds, our workshop leaders create a sense of wonder and, through their stories of hope, foster ongoing engagement. We support students in taking action on what they care about, where they live. They can also access materials, career mentoring and work experience and volunteering opportunities with our partner conservation organisations UK-wide. Young people can enter our Challenge to win a place on our all-inclusive residential conservation camps, where they  connect with nature, alongside peers from across the UK. Each cohort return as AFC Ambassadors, ready to drive change.